Maven Clinic: Senior Manager, Lifecycle Marketing — Remote

About Maven Clinic

Maven Clinic provides virtual women's and family healthcare. Its employer introduction describes programmes spanning fertility and family building, maternity and newborn care, parenting and paediatrics, and menopause and midlife. It serves members through employer and health-plan programmes as well as a consumer platform. The described care model brings virtual access together with support around different life stages, while care-coordination roles help members navigate services and turn clinical recommendations into practical next steps.

The position and its setting

Maven Clinic lists Senior Manager, Lifecycle Marketing in Remote, under reference 8598638002. The details below separate the work described by the employer from essential conditions, preferred experience and practical preparation advice.

• Department: Growth Marketing
• Employer listing date: 18 June 2026

Responsibilities and work described

• This is a senior individual contributor role with significant strategic ownership
• You’ll build and run the full lifecycle engine for Maven’s consumer products—from first touch through long-term retention—working alongside a lean, cross-functional team of engineers, product managers, and marketers
• We’re looking for someone equally comfortable white boarding a six-month lifecycle roadmap as they are urgently debugging why a Braze canvas trigger isn’t firing
• Architecture: and own the full consumer lifecycle roadmap, from pre-purchase nurture and conversion flows through post-purchase engagement, win-back, and healthcare-specific journeys such as Rx notifications, refill reminders, and clinical milestone communications
• Leadership: lifecycle go-to-market for new program launches, owning the full communications plan from pre-launch nurture through post-launch engagement and ongoing retention
• Building: and operate automated flows directly in Braze across email, SMS, push, and in-app channels, including complex segmentation, Liquid logic personalization, and journey QA
• Act as a system steward for lifecycle infrastructure: maintain journey hygiene, integration health, and a clean, scalable Braze architecture as the consumer product evolves
• Partner closely with engineering on event schema design, data triggers, and Braze integrations; write requirements for backend events, read data specs, and debug why triggers aren’t firing
• Design: and use AI-assisted tools to draft email copy and rapidly prototype designs, then route through Maven’s content and design teams for review
• Maintenance: and evolve a modular email design system to ensure production remains fast and scalable
• Own the lifecycle experimentation program: design A/B tests across subject lines, copy, timing, and flow logic; analyze results rigorously; and report on what is truly driving conversion, retention, and LTV
• Monitoring: funnel performance proactively and translate insights into roadmap recommendations; identify drop-off patterns, onboarding friction, and engagement gaps, and advocate for product improvements with the PM team
• Close the feedback loop between member behavior and content strategy by analyzing replies, unsubscribe signals, and engagement data to surface qualitative insights that inform product, clinical, and content messaging
• Quality / delivery: all lifecycle communications meet HIPAA and healthcare compliance requirements, with a understanding of how to communicate sensitively in a regulated health context
• Collaboration: cross-functionally with product, engineering, clinical, and content teams to ensure lifecycle is fully integrated into the member experience
• What You'll Bring:

Essential requirements and candidate background

• Experience: Braze, Iterable, or similar platform is required
• Experience leading lifecycle for new product or program launches, not just maintaining existing flows

Preferred experience and additional strengths

• Familiarity: Mixpanel for funnel analysis strongly preferred

Location, schedule and contract conditions

For this overseas or regional listing, confirm work authorisation and any location restrictions with the employer. The location does not establish visa sponsorship or permission to work remotely from India.

• The base salary range for this role is $136,000 - $160,000 per year
• Also be entitled to receive equity and benefits
• Individual pay decisions are based on a number of factors, including qualifications for the role, experience level, and skillset
• This role requires active work authorization in the US
• Work arrangement: Remote
• Advertised location: Remote

Benefits mentioned by the employer

• Our benefits are designed to support your health, well-being and career development, helping you thrive both personally and professionally
• We remain focused on providing a competitive benefits package for our employees
• On top of standards such as employer-covered health, dental, and insurance plan options, we offer an inclusive approach to benefits:
• Maven for Mavens: access to the full platform and specialists, including care for mental health, reproductive health, family planning and pediatrics
• Whole-self care through wellness partnerships
• Hybrid work, in office meals, and work together days
• 16 weeks 100% paid parental leave and new parent stipend (for Mavens who've been with us for 1 year+)
• Annual professional development stipend and access to a personal career coach through Maven for Mavens
• 401K matching for US-based employees, with immediate vesting
• These benefits are applicable to Maven Clinic Co., US-based, full-time employees only. 1099/Contract Providers are ineligible for these benefits

Pay and application dates

A verified salary figure is not established in this article. An online estimate for another Senior Manager, Lifecycle Marketing vacancy is not an offer for reference 8598638002; use the employer’s own pay disclosure and recruitment communication.

A closing date is not confirmed in this article. Check the current employer page before submitting: an undated posting can change or be withdrawn.

How to apply to Maven Clinic

Applications follow the official employer page linked below.

Open the official Maven Clinic posting below and match the title and reference 8598638002.

Compare your qualifications and experience with the essential conditions for the Remote position, then read the preferred criteria separately.

Prepare an accurate CV and the supporting items requested in that employer’s application. Provide only information and documents you are authorised to share.

Use the employer’s application option, complete the required fields and review the submission. Retain the acknowledgement when one is provided. Job Alerts World does not receive the application.

Practical preparation: AI

An AI-related example should make the task and evaluation explicit. Explain the inputs, the system’s intended output and how you checked errors, usefulness or reliability, rather than relying on the model name alone.

Relevant skills

• AI/ML
• AI
• Lean
• GLP
• compliance
• insurance
• investment
• marketing
• communication