Freshworks: Lead - Product Marketing — Chennai, India

About Freshworks

Freshworks develops cloud-based software for customer and employee experiences. Its product range includes customer support, sales and marketing automation, chat and IT service management. The employer names Freshdesk, Freshsales, Freshmarketer, Freshservice and Freshchat, supported by shared platform services. These applications address different operational needs, from managing customer conversations and sales activity to helping employees obtain IT services. The business emphasises software designed for end users and straightforward implementation.

The position and its setting

Freshworks lists Lead - Product Marketing in Chennai, India, under reference P-1009727_1. The details below separate the work described by the employer from essential conditions, preferred experience and practical preparation advice.

• Employment type: Full-time
• Employer listing date: 7 September 2026
• Brands: Freshworks

Responsibilities and work described

• Freshworks is hiring a Lead Product Marketer to drive go-to-market strategies, positioning, and adoption across the Freshdesk portfolio
• As customer service software rapidly evolves alongside advances in AI and modern CX capabilities, proactive automation, and shifting buyer expectations, staying ahead of market alternatives is critical
• We’re looking for a seasoned SaaS product marketer who can bridge product capabilities with business value, enjoys translating complex AI technology into clear messaging, and thrives working cross-functionally in a fast-moving SaaS environment
• Development: crisp product positioning and value-driven messaging that differentiates Freshworks solutions in the customer service market
• Frame technical capabilities into clear, compelling narratives tailored to buyer personas, CX leaders, and executives
• Leadership: cross-functional product launches in close collaboration with Product Management, Sales, Marketing, and Enablement teams
• Leadership: competitive intelligence across the CX landscape, tracking competitor feature launches, pricing, and GTM moves
• Develop, scale, and maintain actionable competitive enablement assets, including battlecards, competitive matrices, demos, FAQs, displacement pitch decks, and win/loss analysis
• Serve as an SME on direct sales calls, executive briefing centers, and competitive deal desks
• Create high-impact sales tools, pitch decks, FAQs, demos, and collateral to equip GTM teams with targeted strategies for handling competitor objections, feature gaps, and displacement throughout the buyer journey
• Partner with Product Management to feed real-time competitive gap insights back into the product roadmap
• Partner with Demand Generation, Lifecycle Marketing teams, and other PMMs to inject product and competitive positioning into field campaigns, web, content, webinars, and any customer-facing collateral and campaigns
• Integration: modern AI tools into daily marketing workflows to automate content creation, market research, competitive intelligence, and win/loss data analysis, thereby accelerating output and asset development
• Stay current on emerging AI technologies and competitive offerings to help shape Freshworks' AI narrative

Essential requirements and candidate background

• English written, verbal, and presentation skills, with an eye for quality and attention to detail
• An ability to understand AI, tech, and the customer service domain, including buyer behavior and ideal customer profiles, and translate tech content into marketing material
• Track record of planning and executing end-to-end marketing strategies, product launches, customer research, and messaging frameworks
• Messaging and positioning skills, with the ability to simplify technical concepts for both business and technical audiences, complemented by a customer-first mindset supported by market research and storytelling abilities
• Expertise in integrating AI into product marketing processes, with hands-on experience using modern AI tools to enhance marketing tasks, content creation, and research workflows
• Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales, and marketing

Education and qualification routes

• Degree / qualification: Any graduate degree (MBA preferred) with 7 to 9 years of prior experience in a similar position

Location, schedule and contract conditions

• Work arrangement: On-site
• Advertised location: Chennai, India

Pay and application dates

A verified salary figure is not established in this article. An online estimate for another Lead - Product Marketing vacancy is not an offer for reference P-1009727_1; use the employer’s own pay disclosure and recruitment communication.

A closing date is not confirmed in this article. Check the current employer page before submitting: an undated posting can change or be withdrawn.

How to apply to Freshworks

Applications follow the official employer page linked below.

Open the official Freshworks posting below and match the title and reference P-1009727_1.

Compare your qualifications and experience with the essential conditions for the Chennai, India position, then read the preferred criteria separately.

Prepare an accurate CV and the supporting items requested in that employer’s application. Provide only information and documents you are authorised to share.

Use the employer’s application option, complete the required fields and review the submission. Retain the acknowledgement when one is provided. Job Alerts World does not receive the application.

Practical preparation: data analysis

An analysis example should start with the question and the available data. Explain cleaning, assumptions, checks and the conclusion, including any limits that affected what could reasonably be inferred.

Relevant skills

• AI/ML
• data analysis
• AI
• sales
• marketing
• customer support
• pricing