Freshworks: Lead - Channel Sales — Singapore, Singapore

About Freshworks

Freshworks develops cloud-based software for customer and employee experiences. Its product range includes customer support, sales and marketing automation, chat and IT service management. The employer names Freshdesk, Freshsales, Freshmarketer, Freshservice and Freshchat, supported by shared platform services. These applications address different operational needs, from managing customer conversations and sales activity to helping employees obtain IT services. The business emphasises software designed for end users and straightforward implementation.

The position and its setting

Freshworks lists Lead - Channel Sales in Singapore, Singapore, under reference P103154. The details below separate the work described by the employer from essential conditions, preferred experience and practical preparation advice.

• Employment type: Full-time
• Employer listing date: 21 September 2026
• Brands: Freshworks

Responsibilities and work described

• VAR Recruitment & Onboarding
• Identify, target, and sign mid-market VARs aligned to Freshworks' Singapore & APAC ITSM, ITAM, and CX growth priorities
• Building: and maintain a pipeline of prospective resellers, drawing on market mapping, distribution networks, competitor partner rosters, and ex-incumbent relationships

Essential requirements and candidate background

• Required
• 7+ years' experience in channel, alliances, or partner management within a SaaS or enterprise software environment
• Fluency: English, written and spoken
• Demonstrable track record of recruiting and activating resale partners in the DACH market, not just managing existing relationships

Experience and professional background

• Prior experience at a vendor in a channel role targeting ServiceNow or legacy ITSM displacement through resale

Preferred experience and additional strengths

• Existing DACH reseller network across SIngapore & APAC
• Experience building a resale motion from early stage, including margin and incentive design
• Familiarity: distribution and marketplace dynamics as a complement to direct VAR management
• Background in solution or pre-sales that gives you credibility in technical conversations with partner sellers

Location, schedule and contract conditions

For this overseas or regional listing, confirm work authorisation and any location restrictions with the employer. The location does not establish visa sponsorship or permission to work remotely from India.

• Identify resellers with existing ServiceNow, ManageEngine, or legacy ITSM books as priority displacement targets and develop engagement plans accordingly
• Work cross-functionally with marketing, product, and pre-sales to develop reseller-specific content, campaign assets, and quoting tools
• Feed market and competitive intelligence back into channel leadership, including partner sentiment, competitor margin structures, and whitespace opportunity
• Experience working in or adjacent to ITSM, ITAM, EX, or CX categories — familiarity with the ServiceNow or ManageEngine reseller ecosystems is a advantage
• Commercially rigorous: comfortable building joint business plans, setting pipeline targets, and holding partners accountable to commitments
• Build and maintain senior relationships within reseller organisations — sales directors, managing directors, and owners
• Pipeline management discipline — fluent in Salesforce or equivalent CRM for partner opportunity tracking and forecasting
• Effective at working cross-functionally: comfortable aligning field sales, pre-sales, and marketing behind partner-led motions
• Work arrangement: On-site
• Advertised location: Singapore, Singapore

Pay and application dates

A verified salary figure is not established in this article. An online estimate for another Lead - Channel Sales vacancy is not an offer for reference P103154; use the employer’s own pay disclosure and recruitment communication.

A closing date is not confirmed in this article. Check the current employer page before submitting: an undated posting can change or be withdrawn.

How to apply to Freshworks

Applications follow the official employer page linked below. The source includes these application-specific points:

Open the official Freshworks posting below and match the title and reference P103154.

Compare your qualifications and experience with the essential conditions for the Singapore, Singapore position, then read the preferred criteria separately.

Prepare an accurate CV and the supporting items requested in that employer’s application. Provide only information and documents you are authorised to share.

Use the employer’s application option, complete the required fields and review the submission. Retain the acknowledgement when one is provided. Job Alerts World does not receive the application.

• Design and execute structured onboarding that brings new VARs to first-deal-ready status inside 90 days: product knowledge, resale terms and margin structure, deal registration, quoting, pre-sales support model
• Partner Enablement & Acceleration
• Build VAR capability across sales and pre-sales so partners can position, scope, quote, and close Freshworks solutions without vendor dependency
• Develop joint go-to-market plans with each partner, including target verticals, solution plays, and co-sell motions with Freshworks field teams
• Drive participation in Freshworks enablement programmes, including accreditation, demo certification, and deal support resources
• Act as the primary relationship owner into VAR sales leadership and seller communities, building multi-threaded engagement across sales, marketing, and ownership
• Deploy MDF and campaign investment against agreed pipeline outcomes, not activity
• Pipeline & Revenue

Practical preparation: Salesforce

Salesforce experience should identify the users and workflow, then explain the configuration, development or integration you handled. A concrete example helps distinguish administration from application development or process design.

Relevant skills

• Salesforce
• ServiceNow
• investment
• sales
• marketing
• recruitment
• business planning