Freshworks: Lead - Business Analyst (Marketing Analytics) — Chennai, India

About Freshworks

Freshworks develops cloud-based software for customer and employee experiences. Its product range includes customer support, sales and marketing automation, chat and IT service management. The employer names Freshdesk, Freshsales, Freshmarketer, Freshservice and Freshchat, supported by shared platform services. These applications address different operational needs, from managing customer conversations and sales activity to helping employees obtain IT services. The business emphasises software designed for end users and straightforward implementation.

The position and its setting

Freshworks lists Lead - Business Analyst (Marketing Analytics) in Chennai, India, under reference P103144. The details below separate the work described by the employer from essential conditions, preferred experience and practical preparation advice.

• Employment type: Full-time
• Employer listing date: 28 September 2026
• Brands: Freshworks

Responsibilities and work described

• A highly analytical and business-oriented Lead Marketing Analyst to join our Marketing Analytics team
• This role will partner closely with Demand Generation, Product Marketing, Sales, Finance, and Revenue Operations to drive data-informed decisions across the marketing funnel
• The ideal candidate will have experience in B2B SaaS marketing analytics, demand generation, pipeline measurement, and business planning
• Be responsible for translating complex marketing and sales data into actionable insights that influence investment decisions, improve funnel efficiency, and accelerate revenue growth
• This is a high-impact role for someone who can operate at the intersection of data, strategy, and execution
• 1
• Marketing Performance & Business Analytics
• Own marketing performance reporting across the full funnel, from lead generation to pipeline, bookings, and revenue
• Development: and maintain executive dashboards, weekly business reviews, and monthly performance reports for marketing leadership
• Analysis: performance across regions, segments, customer personas, business units, and marketing channels
• Identify trends, risks, and opportunities and translate them into clear business recommendations
• Partner with leadership to define and track key marketing KPIs and business outcomes
• 2
• Demand Generation & Funnel Analytics
• A nalyze the performance of inbound, outbound, field marketing, partner marketing, paid media, organic, and lifecycle marketing programs
• Monitoring: funnel conversion metrics including Lead → MQL/MQC → SAL/SAO → Opportunity → Closed Won

Essential requirements and candidate background

• 5–8 years of experience in marketing analytics, business analytics, revenue operations, or a related analytical function
• Experience: B2B SaaS, enterprise technology, or a high-growth technology company
• Understanding: B2B marketing funnels, demand generation, pipeline generation, and revenue metrics
• Advanced SQL skills and experience working with large datasets
• Proficiency: Excel / Google Sheets and experience building complex analytical models
• Experience: BI and visualization tools such as Tableau, Power BI, Looker, or similar
• Analytical, problem-solving, and communication skills
• Work independently, manage multiple priorities, and influence cross-functional stakeholders
• Experience presenting insights and recommendations to senior leadership

Preferred experience and additional strengths

• Experience working with Salesforce CRM and marketing automation platforms such as Marketo
• Familiarity: marketing attribution, lead scoring, account-based marketing, and customer lifecycle analytics
• Experience: Python or other analytical programming languages
• Exposure: financial planning, marketing budget management, and ROI analysis
• Experience supporting global GTM teams across regions and customer segments
• Understanding: data governance, metric dictionaries, and reporting standardization
• What Success Looks Like
• Marketing leadership has a clear and trusted view of funnel performance, pipeline, and bookings
• Marketing investments are supported by robust data, forecasting, and ROI analysis
• Reporting is accurate, automated, and scalable
• Funnel inefficiencies and growth opportunities are identified proactively
• Analytics becomes a strategic partner in marketing and business planning

Location, schedule and contract conditions

• Work arrangement: On-site
• Advertised location: Chennai, India

Pay and application dates

A verified salary figure is not established in this article. An online estimate for another Lead - Business Analyst (Marketing Analytics) vacancy is not an offer for reference P103144; use the employer’s own pay disclosure and recruitment communication.

A closing date is not confirmed in this article. Check the current employer page before submitting: an undated posting can change or be withdrawn.

How to apply to Freshworks

Applications follow the official employer page linked below.

Open the official Freshworks posting below and match the title and reference P103144.

Compare your qualifications and experience with the essential conditions for the Chennai, India position, then read the preferred criteria separately.

Prepare an accurate CV and the supporting items requested in that employer’s application. Provide only information and documents you are authorised to share.

Use the employer’s application option, complete the required fields and review the submission. Retain the acknowledgement when one is provided. Job Alerts World does not receive the application.

Practical preparation: Python

Python work is easier to assess through a concrete example than a list of libraries. Explain the problem, the input data, the parts you implemented and how you checked the output. Include a repository or a short technical note when you can share it.

Relevant skills

• Python
• SQL
• Excel
• Salesforce
• investment
• sales
• marketing
• stakeholder management
• business planning
• partnership development