ServiceNow: Senior Staff Outbound Product Manager - GTM / Data & Analytics — Santa Clara, California, United States

About ServiceNow

ServiceNow develops an enterprise software platform bringing together data, workflows and AI for business operations. Its employer introduction traces the business to automating a repetitive workplace task and describes a continuing focus on freeing people from routine work. The platform is intended to connect technology with how organisations carry out their processes. This makes workflow automation and the use of information in everyday business activity central themes, rather than a product aimed at only one industry.

The position and its setting

ServiceNow lists Senior Staff Outbound Product Manager - GTM / Data & Analytics in Santa Clara, California, United States, under reference JB0075422. The details below separate the work described by the employer from essential conditions, preferred experience and practical preparation advice.

• Department: Product
• Employment type: Full-time
• Employer listing date: 21 October 2026
• Brands: ServiceNow

Responsibilities and work described

• ServiceNow is seeking a customer obsessed Senior Staff Outbound Product Manager to join the Data & Analytics product team responsible for Workflow Data Fabric and RaptorDB
• This is an externally focused role for a product leader who can bring complex enterprise data capabilities to market through clear positioning, product launches, sales enablement, and direct customer engagement
• This role sits at the intersection of data architecture, platform performance, analytics, AI readiness, and customer value
• Help shape how ServiceNow customers understand, adopt, and unlock value from advanced data capabilities, translating deep technical concepts into compelling product narratives, go-to-market strategies, customer-facing content, and field enablement
• Business Context
• Workflow Data Fabric and RaptorDB Professional are strategically important growth areas within ServiceNow’s Data & Analytics portfolio
• The business is already significant, with approximately $600M in revenue and a goal to grow to $1.5B by 2029
• The right leader will identify the customer problem, craft the market narrative, and help scale field enablement and growth strategies through one-to-one, one-to-few, and one-to-many motions
• This person will partner closely with product, engineering, sales, solution consulting, product marketing, and customer-facing teams to ensure the market understands the value of ServiceNow’s next-generation data platform
• Own the outbound product strategy for Workflow Data Fabric and RaptorDB Professional, translating complex data platform capabilities into clear customer value, differentiated positioning, and compelling market narratives
• Define and refine the core messaging, use cases, personas, competitive differentiation, and customer proof points that help technical and executive audiences understand why these products matter
• Partner closely with inbound product managers, engineering, product marketing, sales, solution consulting, and customer-facing teams to shape launch strategy, field readiness, growth motions, and adoption plans
• Serve as a product evangelist in customer briefings, executive conversations, analyst sessions, webinars, conferences, and strategic deal support, adapting the message for both technical practitioners and business decision-makers
• Translate concepts across enterprise data, analytics, integration, platform performance, and AI readiness into clear business outcomes, customer use cases, and seller-ready messaging without requiring audiences to navigate unnecessary technical depth
• Turn field feedback, customer insights, competitive intelligence, and adoption signals into actionable recommendations that influence roadmap priorities, GTM execution, and outbound investments
• Own high-impact outbound deliverables, including sales playbooks, product launch campaigns, demos, solution briefs, competitive guides, field training, executive presentations, and customer-facing product storytelling

Essential requirements and candidate background

• 10+ years of enterprise software product management, outbound product management, technical product marketing, or go-to-market experience, including ownership of customer-facing launches, positioning, field enablement, and sales plays
• Enterprise software experience is required, with a preference for candidates who have built, positioned, sold, or taken software products to market for external enterprise customers
• Product management or outbound product experience as a builder or seller of software, not solely as an internal IT practitioner, implementation owner, or user of similar technologies
• Knowledge: enterprise data and analytics—including data platforms, databases, integrations, cloud infrastructure, analytics, or AI/ML data layers—with the ability to translate these capabilities into differentiated positioning and customer value
• Deep engineering or architecture ownership is not required
• Understanding: how data strategy, integration, data management, databases, and platform capabilities support enterprise AI and workflow transformation
• Demonstrated experience engaging external enterprise customers, sellers, and executives through briefings, discovery conversations, launches, field events, or strategic deal support—and using those interactions to sharpen messaging and go-to-market execution
• Communication and storytelling skills, with the ability to simplify complexity for technical practitioners, business decision-makers, sellers, executives, and customer stakeholders
• Ability to influence cross-functionally across product, engineering, marketing, sales, solution consulting, customer success, and field teams
• Organizational skills and ability to manage multiple strategic initiatives in a fast-moving, high-growth environment
• Helpful Experience
• Experience supporting data platform, database, integration/iPaaS, infrastructure, analytics, AI/ML data layer, or enterprise SaaS platform products
• Experience delivering demos or supporting technical customer conversations, EBCs, sales engagements, analyst sessions, webinars, conferences, or strategic deal pursuits
• Experience developing field enablement, launch narratives, competitive positioning, customer proof points, executive messaging, and adoption programs
• Experience: federal customers or highly regulated enterprise markets is helpful
• For positions in this location, we offer a base pay of $190,900 - $334,100, plus equity (when applicable), variable/incentive compensation and benefits
• Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure
• Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location
• We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs
• Compensation is based on the geographic location in which the role is located and is subject to change based on work location

Preferred experience and additional strengths

• US citizenship or green card status is preferred to support federal market customer opportunities

Location, schedule and contract conditions

For this overseas or regional listing, confirm work authorisation and any location restrictions with the employer. The location does not establish visa sponsorship or permission to work remotely from India.

• Work arrangement: Hybrid
• Advertised location: Santa Clara, California, United States

Employer details to confirm

• The employer’s seniority category and its stated experience requirements do not agree. Follow the role-specific requirements above rather than assuming this is a fresher opening.

Conditions requiring the complete notice

Some passages contain complex or combined conditions that have not been reduced to short eligibility statements here. Read the complete linked notice for those passages, including any alternatives, exceptions or restrictions. The concise facts above should not be treated as the full wording of every condition.

Pay and application dates

A verified salary figure is not established in this article. An online estimate for another Senior Staff Outbound Product Manager - GTM / Data & Analytics vacancy is not an offer for reference JB0075422; use the employer’s own pay disclosure and recruitment communication.

A closing date is not confirmed in this article. Check the current employer page before submitting: an undated posting can change or be withdrawn.

How to apply to ServiceNow

Applications follow the official employer page linked below.

Open the official ServiceNow posting below and match the title and reference JB0075422.

Compare your qualifications and experience with the essential conditions for the Santa Clara, California, United States position, then read the preferred criteria separately.

Prepare an accurate CV and the supporting items requested in that employer’s application. Provide only information and documents you are authorised to share.

Use the employer’s application option, complete the required fields and review the submission. Retain the acknowledgement when one is provided. Job Alerts World does not receive the application.

Practical preparation: ServiceNow

For ServiceNow, explain the workflow or service-management process, the platform area and the work you owned. Examples might concern implementation, configuration, integration or support, depending on your background.

Relevant skills

• AI/ML
• ServiceNow
• AI
• investment
• sales
• marketing
• training
• stakeholder management
• communication