SBI digital-marketing applications extended to 31 October

Four contract vacancies across three profiles

SBI advertisement CRPD/SCO/2026-27/24 concerns the Digital Marketing Department. It lists one Deputy Vice President for Analytical Marketing and Campaign, two Deputy Vice Presidents for Digital Marketing, and one Content Specialist. The current application portal extends registration and payment to 31 October 2026, while the original PDF prints 21 October. Use the updated SBI recruitment page together with the detailed notice when checking the timeline.

DVP Analytical Marketing and Campaign eligibility

This DVP post accepts the specified bachelor's routes in marketing, business administration, statistics, data science, computer science or a related field. A marketing or business-analytics MBA/PGDM and relevant analytics or digital-marketing certifications are preferred. The mandatory experience is ten years of post-qualification marketing work in the listed consumer-facing sectors; three to five years in marketing or business analysis is a preference within that experience, not a substitute for the overall requirement.

DVP Digital Marketing eligibility

The Digital Marketing DVP has a separate bachelor's subject list covering marketing, business administration, mass communication, digital marketing or related education. It also requires ten years of relevant post-qualification marketing experience. An MBA/PGDM and the stated digital, social-media, Google Ads or GA4 certifications are preferred additions. Three to five years in digital acquisition or social-platform marketing is a preferred background. Read the precise row rather than assuming the two DVP profiles are interchangeable.

Content Specialist background

For Content Specialist, the listed bachelor's routes include marketing, communications, journalism and advertising or a related field. The notice asks for five to seven years of hands-on work in content production, digital operations or creative coordination, ideally in financial services or another regulated industry. Digital-content certifications and experience with content-management, automation or analytics environments are preferred. The work is therefore aimed at experienced content operations, rather than being advertised as a fresher writing internship.

Age, posting and contract conditions

Age is assessed on 31 August 2026: 33–45 for the DVP posts and 25–40 for Content Specialist, subject to the applicable relaxation rules. Mumbai and Navi Mumbai are the suggested locations, with wider posting discretion retained by SBI. The contract is initially three years and may be renewed for two more. CTC is negotiated and comprises fixed and variable components; it should not be read as a guaranteed regular-bank salary or automatic renewal.

Selection and interview presentation

Selection uses shortlisting, interview and CTC negotiation. The interview carries 100 marks, with SBI deciding the qualifying marks. Shortlisted DVP candidates must deliver a five-to-ten-minute presentation on the relevant job profile; the notice does not impose that presentation in the same way on Content Specialist. Call information is sent by email or hosted on the bank website. Fulfilling minimum qualifications does not guarantee shortlisting.

Application fee, evidence and submission

Apply through SBI's official online recruitment form for this advertisement. General/EWS/OBC applicants pay ₹750; SC/ST/PwBD applicants are exempt. Upload the prescribed biodata, résumé, age and identity evidence, education, experience and applicable category documents. A hard copy is not required. Review the final form carefully and retain the receipt. If employed in an organisation covered by the notice's NOC rule, arrange the appropriate employer permission for the required stage.

Role-specific application guidance

For analytics applicants, explain how a campaign result was measured and how analysis changed a business decision. Digital-marketing applicants can distinguish acquisition work, channel ownership and optimisation from simply using a platform. Content candidates can describe planning, approvals, publishing and quality control across channels. These are editorial suggestions for organising your evidence, not newly announced SBI assessment criteria. Use non-confidential examples and label your personal contribution clearly.

Relevant skills

• Digital marketing
• Content production
• Campaign analytics
• MarTech